Supply Chain Management in Sports Obermeyer Case Study

Supply Chain Management in Sports Obermeyer - Case Study Example Given the ten styles of Women's Parkas, I recommend that Wally focuses on the three women's styles which are within one standard deviation from the mean of the normal distribution based on the individual sales forecasts of the Sample Buying Committee as shown in Exhibit 10. These styles are the Electra, the Daphne, and the Assault. About 68% of the population of the normal distribution are within one standard deviation from the mean. Wally can ask China to produce 10,000 units of any of these three styles only. Another option would be for him to choose to produce only one style for the China operations which requires a minimum order of l0,000 units. He can ask the marketing staff to do check the actual demand and to revise the sales forecasts of the three chosen styles. The style with the highest sales forecast will be prioritized for production in China. The two other women's styles can be produced in HK if they have lower sales forecasts. Given that the other styles are within 2 standard deviations from the mean of the normal distribution of the average sales forecasts, I will not recommend Wally to order 10,000 units of these women's styles: Call, Isis, Entice, Teri, Seduced, Stephanie and Anita. The choice of the three styles is a logical one because the individual forecasts already assume the level of the previous year's sales of the women's parkas. In order for forecasts to be reliable, they have to be based on the sales of previous years. If Wally chooses any of the seven other women's styles, then that would not be efficient since those styles already constitute within two standard deviations of the mean. There is a higher probability that he will be choosing the styles which would be harder to dispose of in the retail stores.

Leisure and tourism operations management Essay

Leisure and tourism operations management - Essay Example The Service Concept Service quality is the method to manage the business processes to ensure customer satisfaction at all levels. Hospitality sector was identified by the atrium concept designs, service and the hotel industry has seen many developments in past few years. In the hotel industry, the customer chooses to buy service depending on its quality (Panda, 2006). The Service Package (The mixture of goods and services that make up the service) The service provided by hotel is based on guests / customers. The service package includes providing online room / air ticket reservations and chuffer driven car to pick up guests from airport. The hotel provides facilities such as elevators , central heating , in room radio , bar , electric elevator, centralized computer, electric cash register, free in room movies, video conferencing features, swimming pools, separate swimming pool for children, golf ground, sports activities, gym, beauty parlors and in-house restaurants and shops. Servic e Processes According to Sampson service processes are where the customer provides most of the inputs to the production process (Sampson, 2000). Service is interaction of customer and producers. The service process in the hotel includes booking airline tickets and hotel rooms through internet and on reaching the city, the guests are picked up by the vehicle of the hotel. The customers can even make direct call to the hotel to book tickets and there are other means by which you can book rooms at the hotel. The complete information related to the hotel is provided through its website and local marketing means. Service Processes (Type): Runners, Repeaters & Strangers The hotel provides free introductory scuba diving lessons for strangers and also a hotel run kid clubs for family travelers. The hotel is a leader in its business model due to the high class service. Since, Turkey is a popular tourist destination every year many visitors come to the hotel. Fitzgerald Typology (Volume/Varie ty) To design a service system the importance of variability should be determined (Kannan and Proenca, 2010) .The hotel has 200 rooms which includes standard rooms, suits and deluxe rooms and during the peak seasons from October to March the demand for rooms is very high. It provides many different type of entertaining and engaging activities to guests such as dance parties, music evenings etc) to enable convenient and enjoyable stay at the hotel. Visitors from different parts of world come to the place and the hotel staffs have to meet the variability in demands. Capability and Commodity Processes The hotel has the capability to accommodate more than 100 guests at one time but sometimes in peak season it becomes difficult to handle varieties of customers. The service is handled by the front desk employees. Schmenner Typology (1995) Schmenner typology identifies four different types of service processes which include service factory, service shops, mass service and professional serv ice. The hotel provides professional service where the staff immediately responds in professional manner to every call and provides the desired service. Though professional services it is easy to handle variability in customer call. Service Processes (Location and Mapping) Internet provides complete informat